Web Summit and Beyond: Building VR for Everyone

Web Summit and Beyond: Building VR for Everyone

vron.one's first time at Web Summit was intense, inspiring, and already shaping what comes next for our immersive VR platform. From live demos on everything from smartphones to Raspberry Pi to a brand-new feature shipping straight out of Lisbon, this trip was a turning point for how we think about virtual exhibitions.

Stepping into Web Summit

Web Summit brought together thousands of founders, builders, investors, and creatives from around the world, and walking into that crowd for the first time felt overwhelming in the best possible way. As a young VR platform from Austria, we were curious how people would react to our vision of accessible, device-agnostic virtual worlds.

From day one, the energy was tangible: packed stages, constant conversations in the halls, and endless ideas about how AI, immersive tech, and new interfaces will reshape how people connect and do business. It was the perfect environment to test our story and our tech with a global audience.

Showing VR that fits any device

On Tuesday, we took the stage to show how close real-world and VR exhibitions can feel when done right. The core message: vron.one makes it possible to build immersive galleries and showrooms that run in the browser—no app installs, no complex setup, just a link.

What surprised many visitors was how flexible the experience is across hardware. We demonstrated vron.one running smoothly on mobile phones, notebooks, VR headsets, and even on a Raspberry Pi, emphasizing low energy consumption and accessibility for schools, galleries, and sustainable exhibitions.

Real people, real feedback

Despite the scale of the event, the atmosphere around our stand and talks was personal and warm. People were open, curious, and generous with their time and ideas, which made us feel genuinely welcome as first-time participants.

Conversations ranged from art galleries and museums to e-commerce and real estate, all with one common thread: they were looking for simple, human-centric ways to bring people into meaningful virtual spaces instead of yet another complex tool. This direct feedback validated our mission to keep VR creation as intuitive and low-friction as possible.

From Lisbon to product: new features

Web Summit didn't just give us inspiration; it directly changed our product. One immediate outcome was translating parts of our experience into Portuguese so that local visitors—and future customers in Portugal and Brazil—can feel at home the first time they enter a vron.one scene.

We also shipped a new feature: continuous rotation for 3D objects, allowing artworks, products, or architectural models to slowly spin in space for better visibility and a more dynamic exhibition feel. This came straight from conversations with visitors who wanted smoother ways to present sculptures, design pieces, and product details inside their virtual spaces.

Adjusting the roadmap – and what's next

The positive feedback confirmed that we are on the right track, but it also pushed us to refine our priorities. After Lisbon, we are adjusting our roadmap to focus even more on:

• Cross-device performance, including low-power hardware like Raspberry Pi
• Multilingual experiences, with Portuguese as a first new step
• Smart, small features—like rotating 3D objects—that make exhibitions feel more alive

Web Summit was our first chapter in this larger story, not the conclusion. New demos, new features, and new collaborations are already in the works—so stay tuned as we keep building immersive, accessible virtual worlds for everyone with vron.one.